Our network

2010 Greater Rome Tourism Report Released | Business

Title (Max 100 Characters)

2010 Greater Rome Tourism Report Released
2010 Greater Rome Tourism Report Released

ROME, GA -- The Greater Rome Convention & Visitors Bureau (GRCVB) released its 2010 Annual Report to the Board of Directors on Wednesday, Jan. 26.

The report showed a total economic impact of $9,334,215 in tourism expenditures to Rome and Floyd County.

Money made from sporting events totaled 65% of the figure at $6,112,597. This gain in the sports market countered a slight decline in the meetings and conventions market.

These figures represent only events, conventions, meetings and other activities where the GRCVB was directly involved. A report with all tourism expenditures, sales tax generation and job creation for 2010 within Rome and Floyd County will be released in early summer by the Georgia Department of Economic Development.

Events with the most economic impact in 2010 included the NAIA Football National Championship, the Georgia Junior Open and Georgia Challenger tennis tournaments, the SSAC basketball tournament, the Georgia State Junior Spring Open tennis championship and a variety of other sporting events.

"The relationships that we have built with our many community partners are the foundation for the success of bringing tourism to Floyd County," said Lisa Smith, executive director of the GRCVB.

A review of all marketing and advertising efforts was also published. Highlights from 2010 include five new publications, a Web site and dramatically increased social media efforts.

Objectives for 2011 include increasing exposure to the film industry, strengthening the meeting market and continuing the development of the Tennis Center of Georgia.